BRANDING PORTFOLIO
The portfolio compilation showcases a series of projects undertaken at TSK Design, Bengaluru. Over a span of 1.5 years, I led the design phase for brands in education, hospitality, and skin care sector along with other design research and analysis work. In conjunction with design responsibilities, I managed communication with clients and coordinated production with vendors to ensure seamless execution of projects.Brand Design
Brand Research
Brand Strategy
Environmental Graphics
Signage Design
Web Design
Brand Research
Brand Strategy
Environmental Graphics
Signage Design
Web Design
GREENPARK
Greenpark is a collective of business hotels with a well-loved legacy for personalised hospitality. Dated in its aesthetic, the mandate was to rebrand the hotels for a proud, young India. Retaining its core, the brand was made with a contemporary look, inspired by India Modern (distinguishing it from cookie-cutter global chains).At Greenpark, every guest is made to feel special. The delightful identity comes alive by capturing this quintessential Greenpark experience in the brand promise ‘Stay Special.’
Brand Design
Brand Research
Brand Strategy
Brand Research
Brand Strategy
INVICTUS
Invictus is a K-12 co-educational international day school based in Amritsar, India. The indomitable spirited school has been rebranded with a bold and contemporary approach reflected in its crisp design language and deep, strong colors. The redesign reinforces the school's enduring values and remains true to its name, epitomizing the motto ‘Lead by Example.’Representing the Invictus spirit, the ‘i’ symbolizes individuality in every child, while the red spark expresses the potential within; the energy of the two is ignited at their point of convergence.
Brand Design
Brand Research
Brand Strategy
Packaging
Brand Research
Brand Strategy
Packaging
SUNDAY SKIN
Sunday Skin is India’s first after sun skincare brand. As a new and upcoming brand, a deliberate editorial style was chosen to share serious information about after sun healing. To complement this serious tone, we added youthful markings and vibrant doodles, making a playful graphic language… all of which speak to the brand promise, ‘let the sun shine’ with oodles of personality. This ‘show and share’ approach to identity design is certainly an eye-catching brand differentiator.
Brand Research
Market Analysis
Market Analysis
RESEARCH & ANALYSIS
Apart from design, I actively worked on design research, market trends and visualscapes and comparative analysis for brands in cosmetic, education, home textile, hospitality, philanthropy, real estate, and skin care sector.
Visit anusheelgurjar.com to see works intersecting art, design and technology.